A day at London Fashion Week 2010

This past week I was a "photographic" week for me. I seem to be mixing my design and photography work on a weekly basis nowadays, which is perfect in my books!


My friends over at Fashion Insight commissioned me to take some images for them at a few shows and I gladly obliged. Make sure to head over to their website to view my advertising banner, which should be up in the next week or two.

London Fashion Week was a first for me, and I was amazed at the amount of preparation that seem to go into each show. It certainly pays to show up early for shows (as I quickly discovered after not being able to find the perfect spot at the photographer's hub end of the runway on the first day). I quickly learnt from my rookie mistake and had some prime spots the following days.

I also met some pretty amazing fellow photographers which is one of my favourite things to do. I am always interested to find out why they love what they do and how they got into it, possibly because it was such an amazing journey for me. Here are some of my favourite images of the shows.

PS - Keep a watch out for my next blog entry where I will talk about my meeting with fellow photographer, Ms Cecilie Harris.

Have a good week,

Eddette